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Project Plastic Extinction

Rethink Plastic.

Rebuild the Planet.

For Every Life.

A vision for a cleaner future that challenges our plastic habits and inspires collective action to heal the planet- for all life, now and next.

Reduce plastic Waste

Innovate Better Solutions

Unite Better Communities

Protect Every Life

Turning Plastic Waste into Circular Value

Project Plastic Extinction is a purpose-driven, sustainable initiative that supports organisations in rethinking how plastic is used, valued, and managed across the value chain.
We take a systemic, psychological and mindful approach – addressing plastic not only as a pollution issue, but as a challenge shaped by design, incentives, infrastructure and human behaviour, as well as decision making.
By combining sustainability expertise, behavioral insight, and circular economy thinking, we enable businesses and institutions to reduce plastic leakage and implement practical, resoure-efficient solutions. Our focus is on translating strategy into action, supporting the transition toward scalable, circular modules, such as circular cities.

OUR MISSION

To shift perspectives on plastic by empowering stakeholders toward resource efficiency, better handling practices and more circular systems. We believe plastic waste should be treated as a new raw material, not a disposable burden.

Our Vision

To enable a future where societies, institutions and corporates rethink and reduce their plastic footprint, protect natural resources and help advance a sustainable circular economy.

Our Goal

Our goal is to address the unsustainable impact of plastic pollution by repositioning plastic as a valuable raw material within a circular system.

Insights that support better Plastic Decisions

These insights help organisations rethink how plastic is valued and managed, guiding them to choose strategies that reduce environmental harm while supporting circular material flows. They provide clear, action-oriented principles that inform smarter decisions on reducing, reusing, redesigning, and recycling plastic across systems.

ReThink

Decreasing the environmental harm while keeping the fulfilment of the same function

Reduce

Avoid Single-Used Plastic where possible!

Replace

Substitute your plastic with sustainable alternatives, such as biodegradable, reusable or renewable materials!

Recycle

Dispose, sort and clean your plastic properly to enhance the possibility for a qualitatively good recyclate!

Redesign

Industrial Polymere requirements should include the ability to recycle them properly: Thermoplastics, Thermosets and Elastomers!

Renew

Keep the plastic as long as possible in the circle by transforming and changing the purpose of the product itself.

Reuse

Extending the life cycle of a plastic product by using it as long as possible!

Statistics on plastic

Over 460 million tonnes of plastic are produced annually, with waste generation set to triple by 2060. Only 9% of plastic waste is recycled, while roughly 11-20 million tonnes leak into aquatic ecosystems yearly. Nearly 50% of plastic waste goes to landfills, and 22% becomes litter or is burned in open pits.
Consumption & Impact Stats
  • Consumption Rates: Average annual plastic consumption in Western Europe is ~150 kg per person, more than double the global average of 60 kg.
  • Microplastics Ingestion:Humans may ingest the equivalent of a full dinner plate of plastic every year, rising to 44 pounds over a lifetime.
  • Marine Life Damage: Marine plastic pollution kills over 100,000 marine mammals and 1 million sea birds every year.

Our Values

Are based on these principles:
  • 1. Never stop learning from each other
  • 2. Never stop trying
  • 3. Unity of: Economy, Government and the Power of an Individual

Integrity

Transparency of global plastic waste cycles and what local waste management is actually about. #rethink design for a real #circulareconomy

Humbleness

Gratitude for what is really worse leaving for. The Environment does not depend on us. Humans depend on the environment. Raw material is the essence of our products. #lessismore

Accountability

Authenticity about our own contribution to plastic pollution. No pretending that everything is gonna be ok without changing anything. #bethechange

From Mindset Shift to Circular Action

Plastic Extinction stands apart through its integrated approach, connecting mindset, material, and business model. Rather than treating plastic solely as a pollution problem, it addresses it as a systemic challenge—shaped by design decisions, economic incentives, infrastructure, human behavior, and shared responsibility across sectors.
This approach combines strategic insight with practical execution. It enables stakeholders to understand the underlying complexity, align on actionable objectives, and implement solutions that are effective in real-world contexts—not just in theory.
This is particularly relevant for organizations seeking to move beyond isolated initiatives and instead embed circular, accountable practices—advancing toward scalable, system-level solutions such as Circular Cities.

A practical lens on plastic as a resource, responsibility and opportunity

Behavioural change and systems thinking in one approach

Founder perspective informed by international research and on-ground exposure

Ability to connect education, collaboration and circular implementation

The Concept Behind Plastic Extinction

Ricarda Redeker is the founder of Plastic Extinction and brings together a background in organisational psychology, international recruitment and cross-cultural project exposure with a strong commitment to reducing plastic pollution through more circular thinking.
Her work spans research, public education, stakeholder engagement and sustainability-led project development. With experience across Europe, India, Turkey, Pakistan and the USA, she brings a perspective that bridges human behaviour, business realities and environmental responsibility.

Collaboration, Credibility and Visibility

Our work is strengthened through collaboration, dialogue and visibility across environmental, academic and public platforms.

Düsseldorferin sagt Plastik den Kampf an

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Barntruperin ist 10.000 Kilometer unterwegs in Sachen Müll

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Aktivistin warnt bei Vortrag in Bad Salzuflen vor Schäden durch Plastikmüll

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Expertenvortrag: (Plastik-)Müll mit Ricarda Redeker

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Studiogespräch: Ricarda Redeker, Aktivistin gegen Plastikmüll

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Partners & Affiliations

Looking to Reduce Plastic Impact Across Your Organisation or Initiative?

Let’s build more practical, circular and responsible systems together. Whether you are exploring awareness programmes, stakeholder engagement or circular-economy concepts, Plastic Extinction can help shape the next step.
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